CrossFit Soul launched its Rebirth campaign during the pandemic, this designed renovation was key to the brand's revival. The aesthetic touches on the client's grunge yet modern culture & has become a form of shrine to the the community's achievements.
“Art is solving problems that cannot be formulated before they have been solved. The shaping of the question is part of the answer.”
- Pete Hein
Design & visualization of a WEB3 race car livery.
As the graphic designer for a race car livery project, I was tasked with creating a visually striking design that seamlessly incorporated hexagonal shapes and Web 3 imagery. My work included rendering various iterations and fine-tuning the design to achieve the perfect balance of form and function for a high-speed, dynamic racing environment.