CrossFit Soul launched its Rebirth campaign during the pandemic, this designed renovation was key to the brand's revival. The aesthetic touches on the client's grunge yet modern culture & has become a form of shrine to the the community's achievements.
"The acceptance of certain realities doesn't preclude idealism. It can lead to certain breakthroughs."
Design & build for a commercial display area.
A creative playground comissioned by VACO Studio to connect our creative community and support ideas worth exploring.